OPTIMUM NUTRITION
There’s more in all of us.
OVERVIEW
Following on from the launch of the a new global communications platform “There’s more of you in you”, we created ‘There’s more in all of us’ for the UK and Ireland market. The campaign showed how diverse body types — larger footballers, lighter swimmers and runners and everything in between — require different kinds of performance nutrition.
ROLE
Strategy, research, creative execution, design.