As global marketing gets more advanced in its targeting, reach and integrated channels, the rules that keep it responsible and ethical need to keep up the pace. So how do you keep industry leaders, self-regulators and the world-at-large updated and compliant with the latest guidance? As the world’s standard setter, we helped the ICC launch its new updates on AI, environmental claims, influencer marketing and targeting children, in a way that would engage a particularly tough audience: The global advertising and marketing industry.