WOMEN IN LABOR
Making conversations about women and work mainstream.
OVERVIEW
India has seen a catastrophic decrease of women in the workforce for over a decade but it’s been rarely talked about or reported on. Together with journalist Christina MacGillivray and award-winning comedian Aditi Mittal, we co-founded a high-profile podcast and event platform to tackle the conversation head on. With comedy as an entry point, it brought together a diverse range of guest voices, gained significant funding, reached half a million listeners and has put the issue of women’s workforce participation on the radar of Indian and global media.
ROLE
Ideation, executive production, funding, branding, marketing, editorial.