Crocs, Inc. is known for its optimism and confidence and has a long-standing purpose: To build a more comfortable world for all. It needed a community impact approach that could serve the needs of the business, its fans and its wider community. We developed Step Up to Greatness as a community platform to support multiple initiatives for both Crocs and HEYDUDE brands. With partners including UNICEF and Big Brothers Big Sisters, it provides support for disadvantaged young people to gain essential 21st Century skills, build confidence, access opportunities, and reach their full potential.