Good Business Lab (GBL) uses world-leading economic research to build the business case for worker wellbeing in low-wage manufacturing and service jobs. Working with the founders pre-launch, we built the proposition, funding model, brand positioning and growth strategy for GBL to turn its research into real-world impact. GBL now has 80 employees globally, attracts multi-million dollar grants and corporate partners, and is positively impacting millions of workers worldwide. In 2023, we refreshed GBL’s global communications strategy to drive its next 3 years of growth.